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7 tips for communicating the Gospel on Christmas Eve

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Christmas Eve is one of the most attended services of the year, giving pastors a unique opportunity to clearly and creatively communicate the Gospel. It’s a special opportunity when guests and regular members come with expectant hearts. Here are seven tips to help your church be known for something impactful: presenting the timeless Gospel message of Jesus in a fresh, memorable way:

1. Keep it simple and relatable

The Gospel is impactful yet beautifully simple: God sent His Son to save humanity. So, avoid overcomplicated theology. Instead, share a clear, relatable message that connects in the room, from skeptics to believers.

2. Speak to the wound

Christmas is not joyful for everyone. Acknowledge the pain some may carry — grief, loneliness, or stress. When you authentically acknowledge struggles, it opens the door for the Gospel’s healing message.

3. Leverage nostalgia creatively

Nostalgia can be a powerful bridge to the Gospel. Reference Christmas traditions, music, or films, and connect them to the greater biblical story of Christ’s birth.

4. Use visual storytelling

Enhance your sermon with visuals that connect the nativity to today’s world.

5. End with a clear next step

Christmas Eve services can feel like a one-time event for many guests. Encourage them to take the next step, whether that’s returning for the next service, joining a small group, or meeting someone in the lobby.

6. Incorporate the congregation’s senses

Create an immersive experience to help attendees fully engage with the message on multiple levels. Use light, sound, and even smells to underscore your sermon. The more senses, the better the connection.

7. Highlight the global Gospel

Christmas can feel local and familiar, but the Gospel is for all nations. Incorporate a global perspective to broaden attendees’ understanding of the message. This may be a great time to share what your church members do through the work of the International Mission Board.


This article originally appeared at Lifeway Research.

    About the Author

  • Mark MacDonald

    Mark MacDonald is a communication pastor, speaker, consultant, bestselling author, church branding strategist for BeKnownforSomething.com.

    Read All by Mark MacDonald ›